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Feedback Loops

Continuous learning mechanisms where user corrections and preferences improve AI performance, creating experiences that evolve with usage.

What is Feedback Loops?

Feedback Loops is an AI design pattern where systems continuously learn from user corrections and preferences to improve performance over time. Instead of making the same mistakes repeatedly, the AI captures user feedback, adapts its behavior, and creates increasingly personalized experiences. It's perfect for recommendation systems, content moderation tools, virtual assistants, or any AI that interacts frequently with the same users. Examples include Spotify learning your music taste from skips and likes, Gmail's spam filter improving from your corrections, or smart home devices adapting to your daily routines and preferences.

Problem

AI systems remain static despite user interactions, failing to learn from corrections and preferences, causing repeated mistakes and generic experiences.

Solution

Implement feedback mechanisms that capture user corrections, preferences, and interactions to improve AI performance. Make learning visible and allow users to shape AI behavior.

Real-World Examples

Implementation

AI Design Prompt

Guidelines & Considerations

Implementation Guidelines

1

Make feedback mechanisms obvious and easy to use (thumbs up/down, corrections, preferences)

2

Show users how their feedback has improved the system over time

3

Provide immediate acknowledgment when users provide feedback

4

Balance between adapting to feedback and maintaining stability

5

Allow users to reset or undo learned behaviors if they change their mind

6

Be transparent about what data is being used for learning

Design Considerations

1

Risk of creating filter bubbles by only showing what users have liked before

2

Privacy implications of storing feedback and preference data

3

Balancing personalization with discovery of new content

4

Handling conflicting feedback from the same user

5

Preventing manipulation through deliberate false feedback

6

Computational costs of continuous model retraining

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Related Patterns

Adaptive Interfaces
Human-in-the-Loop
Contextual Assistance
Previous PatternConfidence VisualizationView All PatternsNext PatternGraceful Handoff

About the author

Imran Mohammed is a product designer who studies how the best AI products are designed. He studies and documents AI/UX patterns from shipped products (36 and counting) and is building Gist.design, an AI design thinking partner. His weekly analysis reaches thousands of designers on Medium.

Portfolio·Gist.design·GitHub

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