Progressive Disclosure
Problem
Complex AI features can overwhelm users if shown all at once, leading to abandonment or difficulty finding advanced options.
Solution
Reveal information and AI features progressively as needed. Start with essentials, then offer advanced features as users interact or request more.
Examples in the Wild

Loom AI Video Tools
When editing a video, only basic options are shown; advanced AI features (like auto-transcription, highlights) are revealed as needed.
Interactive Code Example
Progressive Disclosure in Email Summarization
This React component demonstrates progressive disclosure by revealing AI-powered email summaries and actions step by step. It maintains a clean interface by only showing additional options when the user explicitly requests them.
Toggle to code view to see the implementation details.
Implementation & Considerations
Implementation Guidelines
Start with the most essential information or actions; reveal advanced AI features only as needed.
Use clear triggers (like 'Show more', tooltips, or step-by-step flows) to let users access additional AI-powered options.
Avoid overwhelming users with too many choices or settings at once.
Test with both novice and advanced users to ensure the right balance of simplicity and power.
Provide contextual explanations or AI tips as users progress.
Design Considerations
Too many layers of disclosure can frustrate users—keep it to 2-3 levels where possible.
Make it obvious how to access more options or information.
Ensure accessibility for all users, including keyboard and screen reader support.
Tailor progressive disclosure to user segments (e.g., show more to advanced users).
Monitor usage analytics to refine what is hidden or revealed by default.